Website Design For New Business

Website Design For New Business

One of the most common challenges I run across working with startup businesses is that they are unsure how to launch their online presence. This article will you a few website design for new business pointers, including first steps towards getting your site launched.

Research Industry Websites

Most clients come to me without any real goals in mind for their new website. While I always work hand in hand with my clients to determine goals for their site, I encourage them to also start researching similar websites in their industry to see what their direct competitors or others in different markets are doing with their websites.

Network with Industry Veterans

Are there prominent players in your industry? Do they have a strong online presence? Often times my clients find it helpful to reach out to others in their industry to see what has/hasn’t worked well for them in their markets. With these learnings, I than work with my client to help craft an initial strategy for their website.

IMPORTANT: a website is like any other marketing campaign. You need to test new ideas, review their effectiveness and test some more.

Think Big But Start Small

I always advise my clients to start small when it comes to website design for their new business. As stated, websites should be tweaked to test the effectiveness of change. Furthermore, it’s often difficult to create mountains of content when launching a brand new website. Thinking big and coming up with a vision for the future is important BUT don’t let that vision stall you from getting your website launched. Websites are not like printed brochures, you do have the luxury of quickly adding or changing content without incurring a large expense.

Design For Effectiveness, Not Just Style

This point is particularly important if you’re embarking on designing your own website. Although high on the list, a “pretty website” should not be the be-all and end-all for your site. You need to design first for effectiveness. Take into consideration your calls to action and make sure people can easily navigate to the important areas of your website (ie: your conversion goals – contact form, download brochure, purchasing product, etc.). There are thousands of themes available for you to choose from, doesn’t matter if you’ve chosen WordPress, Joomla, Drupal, Wix, Weebly, etc. as your CMS. Make sure to research and choose a theme that offers robust user-friendly features to help make the process easier for you.

Are you looking for someone to help build a professional website for your new business? Please contact me so we can discuss further.

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