Online Marketing Consultant Rates & Fees
I have a lot of people visit my website and then contact me to inquire if the online marketing consultant rates and fees being charged to them currently are fair. I’ve decided to write this article to help you better understand how a consultant may determine their fees. I will be discussing some of the factors that play a role in developing a fee structure, as well as give you an idea of what I charge to my clients to use as a comparison when shopping around.
I’m always honest with my clients and want to state that my hourly and project fees are not the cheapest. Fees in my industry will vary just as much as they do in your own. When making your decision to hire a consultant you need to take a lot of factors into account, some of which are listed below.
Factors Contributing to A Consultant’s Fees & Rates
- Years of experience
- Level of expertise needed for work required
- Timeliness in which work needs to be completed
- Length/Size of contract between both parties
You want to make sure you hire an individual with enough experience to properly do the job while still not overpaying for that experience. I have listed more detail about each section below.
Years of Experience
If you do a search online for “Online Marketing Consultant Salary” you’ll find the range is anywhere from $36,000 to over $200,000 a year. What do you think is one of the biggest differentiating factors that determine what you should be paying? You probably guessed it….years of experience.
The salary of someone with two years experience will be much lower on this spectrum than that of an experienced consultant with five, ten or fifteen years experience. The consultants hourly or project fees will be reflected in their prices.
Level of Expertise Needed For Work Required
Are looking for a new website, re-design of an existing website, help with your search engine optimization efforts, or a manager for the paid-per-click campaign? Maybe you are looking to launch a new internet business and need a consultant to help walk you through the ins and outs of starting a successful internet business? Perhaps you need someone to coach you on how to mange your own online presence?
All of these types of work require different levels of expertise and factor into the hourly or project rate you will pay an online marketing consultant.
How Quick Does Work Need To Be Completed
Are you looking to have a project turned around quickly or do you have time to work within the consultants schedule? Expect to pay a premium if you need a quicker than usual turnaround time.
Length/Size of Contract Between Both Parties
Larger projects usually come at a discount, as does a relationship that is going to be longer term. A new website by itself may cost you more than a contract to design the same website and have a monthly maintenance contract with the consultant to help improve your SEO efforts.
My Rates & Fees
I trailer all of my clients marketing plan based upon their business model, industry competitiveness, and the factors listed above. There is no “one size fits all” online marketing plan and, therefore, it would be hard for me to lay out a full fee rate for your specific needs. But, I am giving you an example of what you could expect to be charged by an online marketing consultant. Keep in mind the following about my fees:
- I have ten years of experience
- I have proven results and most clients are referral based
- I have a diverse skill set to help grow my clients online presence
- Rates listed are based on a singular, short-term, contracts – clients with longer-term, container, or bundled services have reduced rates
My Rate Breakdown
- Website Design & Development
- Content Marketing Consulting
- Coaching & Mentorship
- Website Management
- PPC Campaign Setup & Management
- Hourly Rate
- Starting at $1,500
- Starting at $500/mo
- Starting at $600/mo
- Starting at $275/mo
- Varies with campaign size
|Website Design & Development||Starting at $1,500|
|Content Marketing Consulting||Starting at $500/mo|
|Coaching & Mentorship||Starting at $600/mo|
|Website Management||Starting at $275/mo|
|PPC Campaign Setup & Management||Varies with campaign size|
Please Contact Me if you’re interested in obtaining a quote for any of my services. I would love to learn more about your industry and company to develop a plan that helps grow your online presence!