How Do I Choose the Best Graphic Designer For My Small Business?

Choose the Best Graphic Designer Small Business

As a online marketing consultant I often get asked the question, “how do I choose the best graphic designer or artist for my company?”. I always approach this question with a handful of questions of my own:

  1. How much graphic design work do you need on an ongoing basis?
  2. What types of design projects are you looking to do?
    • Ex: Brochures, Ads (print or web based), Product Catalogs, Mailing Flyers, Truck Wrap, etc.
  3. Do you have a specific design mindset or are you looking for someone to direct you?
  4. How quick of a turnaround do you usually work off of or need?

As you can see there are a lot of things to consider when approaching the topic of hiring the best graphic designer for your needs. If your company is putting out projects on a regular basis, and has tight deadlines, then an on staff graphic designer may be best for you. Finding a local freelance graphic designer could also be a possibility as this type of person could still meet in person and likely has relationships with local printers to help the process of getting from the design to output phase.

Alternatively, if your company is just looking for a quick logo, banner ad or brochure you may be best suited to post a wanted ad on craigslist or using a service like freelancer.com. For those who have not used Freelancer, or a website like it, it works like this:

  1. Create an account
  2. Create a “Project”
  3. Describe what you want done in your project
  4. Select a project budget (either fixed or hourly)
  5. Let freelancers bid on your project
    1. Freelancer also offers premium services to promote your project to help spur more interest. The smaller your budget, the lower quality the work and less people who will want to work with you (Read more about choosing the right budget in my blog post How Much Should I Pay A Freelance Project?). It’s also important to note that providing more detail will make it easier, and more likely, for people to understand and bid on your project.

      Freelancer.com isn’t the only website to offer this type of service, other popular and good websites to use are:

      • oDesk
      • Guru
      • Elance

      I always love to hear from my readers, clients and networking friends…if you have a specific questions, or would like more advice, please feel free to comment or send me an email.

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